Guardamar del Segura is a traditional Spanish Holiday town, the majority of holidaymakers are Spanish, coming from all over Spain. It has a population of 12,000 people and lies south  of Alicante, on the coast of the Costa Blanca.  As there are no discos and loud music bars, it is the idea place to relax and chill out. The weekly street market is buzzing with people buying the locally produced fruit and vegetables or the leather shoes and handbags all of which are reasonably priced. The coastline, from the mouth of the river Segura is quality. With sandy beaches, exotic dunes, rolling hills, challenging golf courses, and traditional holiday accommodation. This part of the coast is an ideal destination for a few days of chilling out, or indeed, to get away from the damp miserable climate in the UK a winter holiday for a month or two. Twelve kilometres of dunes and sandy beaches in Guardamar give you the chance to choose isolated spots, or more frequented stretches, where you can spend the day near the sea. Another 5 km of dunes connect to La Marina in the north, a village belonging to Elche. To the south lies La Mata, a stretch of more marshy land, in the area of Torrevieja. Tourist development in Guardamar del Segura has been slow and respectful of the environment. The construction of a sports marina near the mouth of the river Segura has added a new attraction to this select tourist area. Between the town and the beach is the enormous 'Queen Sofia' park, thick with trees and plants, where visitors can enjoy cool, refreshing strolls even on the hottest of days.  To beautify the natural surroundings, ponds, botanical tours and samples of aquatic fauna have been added.  More than 800 hectares of coastal parkland have been carefully preserved, with hundreds of monumental dunes, pine, palm and eucalyptus trees, which were planted at the beginning of the 20th century to prevent the dunes from invading the urban area. ACTIVITIES: Around the restored mouth of the river include Fishing and Camel rides. If you are sports minded, Guardamar offers you extensive sports facilities at "Las Rabosas" sports Centre and the magnificent Municipal Sports centre, with its Olympic size swimming pool, 3 football pitches, basketball courts five a side soccer pitches, tennis courts, pelota courts. There are lots of traditional Spanish restaurants serving excellent Spanish cuisine. The Costa Blanca enjoys more than 2,800 hours of sunshine throughout the year and an average annual temperature of  19.3° C, the perfect microclimate for ideal year-round living conditions. The high number of days of clear skies and sunshine means that Alicante region is the perfect place to take your holidays, and to enjoy the outdoors every day of the year. The chart shows approximate daily temperatures.